Breaking down why Apple TVs are privacy advocates’ go-to streaming device
Breaking down why Apple TVs are privacy advocates’ go-to streaming device
![[Image: examining-the-apple-tv-1440x810.jpg]](https://cdn.arstechnica.net/wp-content/uploads/2025/05/examining-the-apple-tv-1440x810.jpg)
Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven.
"Just disconnect your TV from the Internet and use an Apple TV box."
That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers.
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Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven.
"Just disconnect your TV from the Internet and use an Apple TV box."
That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers.
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